Chapter 8: Selecting Corporate-Level Strategies

8.1 Introduction

8.2 Corporate-Level Strategy Defined

8.3 Diversification

8.4 Implementing Corporate Strategy

8.5 Strategies for Getting Smaller

8.6 Portfolio Planning and Corporate-Level Strategy

8.7 Conclusion

Learning Objectives

After reading this chapter, you should be able to understand and articulate answers to the following questions:

  1. What is corporate-level strategy and how does it differ from business-level strategy?
  2. What is vertical integration and what benefits can it provide?
  3. What are the three types of diversification and when should they be used?
  4. What are four methods that a firm can use to implement its corporate strategy?
  5. Why and how might a firm retrench or restructure?
  6. What is portfolio planning and why is it useful?


Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Strategic Management Copyright © 2020 by Reed Kennedy is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book