Chapter 2: Assessing Organizational Performance
2.1 Introduction
2.2 Vision, Mission, and Goals
2.3 Assessing Organizational Performance
2.4 Competitive Advantage
2.5 Conclusion
Learning Objectives
After reading this chapter, you should be able to understand and articulate answers to the following questions:
- What are organizational vision, mission, values, and goals, and why are they important to organizations?
- How should executives analyze the performance of their organization?
- What is competitive advantage and how is it calculated?
