7.2 Entrepreneurial Orientation
7.3 Why Innovate?
7.4 Types of Innovation
7.5 Implementing Innovation
7.6 Responding to Innovation in the Market
After reading this chapter, you should be able to understand and articulate answers to the following questions:
- What is Entrepreneurial Orientation?
- Why should companies innovate?
- What are the four types of innovation?
- What are the four stages of the product life cycle and crossing the chasm?
- What are the ways firms might cooperate with their competitors?