Chapter 1: Mastering Strategy: Art and Science
1.1 Introduction
1.2 What is Strategic Management?
1.3 Intended, Emergent, and Realized Strategies
1.4 The History of Strategic Management
1.5 Contemporary Critique of Strategic Management
1.6 Understanding the Strategic Management Process
1.7 Conclusion
Learning Objectives
After reading this chapter, you should be able to understand and articulate answers to the following questions:
- What is the difference between strategic management and strategy?
- Why does strategic management matter?
- What are intended, emergent, and realized strategies?
- What is the history of strategic management?
- What is the basic strategic management process?
