Instructor Resources

How to Adopt This Book

This is an open textbook. That means that this book is freely available and you are welcome to use, adapt, and share this book with attribution according to the Creative Commons NonCommercial ShareAlike 3.0 (CC BY NC-SA 3.0) license  (This license does not apply to third-party works (images, illustrations, etc.)

Instructors reviewing, adopting, or adapting this textbook are encouraged to register at This assists Virginia Tech’s Open Education Initiative in assessing the impact of the book and allows us to more easily alert instructors of additional resources, features and opportunities.

Finding Additional Resources for your Course

The main landing page for the book is

This page includes:

  • Links to multiple electronic versions of the textbook (PDF, ePub, HTML)
  • Ordering information for softcover print-on-demand copies
  • Links to supplementary resources, including slides.
  • Links to the instructor resource-sharing portal
  • Link to errata document.

Sharing Resources You’ve Created

Have you created any supplementary materials for use with Strategic Management such as presentation slides, activities, test items, or a question bank? If so, please consider sharing your materials related to this open textbook. Please tell us about resources you wish to share by using this form: or by directly sharing non-assessment resources under an open license to the public-facing instructor sharing portal

Customizing this Book

The Creative Commons Attribution NonCommercial-ShareAlike 3.0 license on this book allows customization and redistribution which is NonCommercial, that is “not primarily intended for or directed towards commercial advantage or monetary compensation.”

Best practices for attribution are provided at

This book was created in Pressbooks and is most easily customized using the Pressbooks platform or by editing on the PDF on a page-by-page basis.  For additional considerations and methods of  customization, see: Modifying an Open Textbook: What You Need to Know,


To report an error or omission, please use

We welcome additional feedback at




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Strategic Management Copyright © 2020 by Reed Kennedy is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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