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Strategic Management (c) 2020. Reed Kennedy.

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Adaptation Attribution: This book is adapted from an open textbook produced and distributed under a Creative Commons license (CC BY NC-SA). This adapted edition is produced by Virginia Tech Publishing ( through the University Libraries’ Open Education Initiative ( It is an adaptation of an edition produced in 2015 ( by the University of Minnesota Libraries Publishing through their eLearning Support Initiative. Whereas the University of Minnesota adapted and did not significantly update a 2010 version by a publisher who has requested that they and the original author not receive attribution, this version has been significantly updated. Version notes located in the back of the book describe changes and updates implemented in this version.

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Suggested citation: Kennedy, Reed. (2020) Strategic Management. Blacksburg, VA: Virginia Tech Publishing. CC BY NC-SA 3.0

Publisher: This work is published by Virginia Tech’s Pamplin College of Business in association with Virginia Tech Publishing.

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Publication Cataloging Information
Kennedy, Reed, author
Strategic Management / Reed Kennedy
Pages cm
ISBN 978-1-949373-94-3 (print-color)
ISBN 978-1-949373-89-9 (print-black & white)
ISBN 978-1-949373-96-7  (ebook-PDF)
ISBN 978-1-949373-95-0 (ebook-Pressbooks)
1. Management. 2. Strategy
I. Title

Cover Design: Kindred Grey


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