Chapter 6: Selecting Business-Level Strategies
6.1 Introduction
6.2 Understanding Business-Level Strategy through “Generic Strategies”
6.3 Cost Leadership
6.4 Differentiation
6.5 Focused Cost Leadership and Focused Differentiation
6.6 Best-Cost Strategy
6.7 Stuck in the Middle
6.8 Conclusion
Learning Objectives
After reading this chapter, you should be able to understand and articulate answers to the following questions:
- Why is an examination of generic strategies valuable?
- What are the four main generic strategies?
- What is a best-cost strategy?
- What does it mean to be “stuck in the middle”?
