Chapter 5: Synthesis of Strategic Issues and Analysis

5.1 Introduction

5.2 SWOT Framework

5.3 Strategic Issue Identification

5.4 Conclusion

Learning Objectives

After reading this chapter, you should be able to understand and articulate answers to the following questions:

  1. How is the SWOT framework developed and used for determining strategic issues and strategies?
  2. What is a strategic issue and how is it identified and expressed?

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Strategic Management Copyright © 2020 by Reed Kennedy is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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