Chapter 5: Synthesis of Strategic Issues and Analysis
5.1 Introduction
5.2 SWOT Framework
5.3 Strategic Issue Identification
5.4 Conclusion
Learning Objectives
After reading this chapter, you should be able to understand and articulate answers to the following questions:
- How is the SWOT framework developed and used for determining strategic issues and strategies?
- What is a strategic issue and how is it identified and expressed?