Copyright and License Information
Strategic Management (c) 2020. Reed Kennedy.
This book is licensed with a Creative Commons Attribution NonCommercial-ShareAlike 3.0 License. https://creativecommons.org/licenses/by-nc-sa/3.0/legalcode.
You are free:
To Share — to copy, distribute and transmit the work
To Remix — to adapt the work
Under the following conditions:
Attribution — you must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).
Noncommercial — you may not use this work for primary commercial purposes.
Share Alike — if you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.
Adaptation Attribution: This book is adapted from an open textbook produced and distributed under a Creative Commons license (CC BY NC-SA). This adapted edition is produced by Virginia Tech Publishing (http://publishing.vt.edu) through the University Libraries’ Open Education Initiative (https://guides.lib.vt.edu/oer/grantees). It is an adaptation of an edition produced in 2015 (https://open.lib.umn.edu/strategicmanagement) by the University of Minnesota Libraries Publishing through their eLearning Support Initiative. Whereas the University of Minnesota adapted and did not significantly update a 2010 version by a publisher who has requested that they and the original author not receive attribution, this version has been significantly updated. Version notes located in the back of the book describe changes and updates implemented in this version.
Third-party works: All third-party works within the book (images, illustrations, etc.) retain their original licenses. We have undertaken diligent effort to clearly identify and attribute works reproduced under an open license, works used under fair use, and those in the Public Domain. Links to external content such but not limited to videos are not covered by the overall license on this book. Trademarks are the property of their respective owners.
Suggested citation: Kennedy, Reed. (2020) Strategic Management. Blacksburg, VA: Virginia Tech Publishing. https://doi.org/10.21061/strategicmanagement CC BY NC-SA 3.0
Publisher: This work is published by Virginia Tech’s Pamplin College of Business in association with Virginia Tech Publishing.
Pamplin College of Business
Pamplin Hall, RM 1030
880 West Campus Drive
Blacksburg, VA 24061, USA
Virginia Tech Publishing
Virginia Tech University Libraries
560 Drillfield Drive
Blacksburg, VA 24061, USA
Peer Review: This work benefited from peer review and contributions of five subject matter experts; one recent business graduate also reviewed and contributed to this work.
Accessibility Statement: Virginia Tech Publishing is committed to making its publications accessible in accordance with the Americans with Disabilities Act of 1990. The HTML and screen reader–friendly PDF versions of this book utilize header structures and include alternative text which allow for machine-readability.
Publication Cataloging Information
Kennedy, Reed, author
Strategic Management / Reed Kennedy
Pages cm
ISBN 978-1-949373-94-3 (print-color)
ISBN 978-1-949373-89-9 (print-black & white)
ISBN 978-1-949373-96-7 (ebook-PDF)
ISBN 978-1-949373-95-0 (ebook-Pressbooks)
DOI: https://doi.org/10.21061/strategicmanagement
1. Management. 2. Strategy
I. Title
HD30.28.K45
Cover Design: Kindred Grey
