An Open Letter to Students

Ron Poff

Dear Student,

Welcome to the fourth edition of the Fundamentals of Business textbook!

We imagine that if you are reading this that you are beginning a new path to learn more about business. We are very excited to be a part of that learning development with you.

This textbook, an Open Education Resource (OER), was developed in response to the increased prices of textbooks for college students. We recognized that the financial burden for students and families continues to increase and we wanted to change that with a free textbook. However, just because the textbook has no price does not diminish the value of the content inside.

Fundamentals of Business provides a foundation of business terms, concepts, and an understanding of the global business environment so as to inspire you in your business journey. It covers the following topics in business: teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, technology in business and personal finances.

I hope that you find this resource worthwhile and that it provides insights to help you discover more about business.

Kindest regards,

Ron Poff


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