Book Title: Fundamentals of Business, 4th edition

Author: Adapted by Ron Poff

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Book Description: Fundamentals of Business, fourth edition (2023) is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, personal finances, and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Attribution Non-Commercial ShareAlike 4.0 license.

Published by the Pamplin College of Business at Virginia Tech in association with Virginia Tech Publishing.

Creative Commons Attribution NonCommercial ShareAlike


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Adapted by Ron Poff



Business and Management


Fundamentals of Business, 4th edition
Adapted by Ron Poff
Primary Subject
Business and Management
Virginia Polytechnic Institute and State University
Pamplin College of Business in association with Virginia Tech Publishing