Part I: Introduction to Strategic Management and Case Analysis

In this book, you learn strategic management concepts and theories, in addition to analytical frameworks and tools. You also learn how to conduct a case analysis using these ideas. Part I introduces strategic management and case analysis.

In Chapter 1, you learn what strategic management is and why it is important. You also are introduced to the analysis, formulation, implementation (AFI) framework, which serves as a guiding framework for the book. You learn about intended, deliberate, emergent, realized, and unrealized strategies. Additionally, you explore the history of strategic management and contemporary critiques of the field. Finally, you learn why strategic management is valuable to you in all career settings and at all career stages.

Chapter 2 introduces you to case analysis, including the relationships and differences between the terms case, case analysis, data, analysis, interpretation, evaluation, line of sight, and congruence. You then learn what the case analysis process entails.