Letter to Students

Dear students,

Welcome to Strategic Management and Case Analysis: An Integrated Approach! We are delighted you are using this book to support your mastery of strategic management as a subject and build your competence in conducting robust strategic case analyses. Competence in strategy is important to you immediately upon graduation and throughout your business career, in all the work environments you may choose, and no matter your business major—whether you are focused on accounting and information systems, business information technology and cybersecurity, finance, insurance and business law, hospitality and tourism management, human resource management, business management, management consulting and analytics, entrepreneurship, innovation and technology management, marketing, real estate, or another business area. As you make your way through the book, you will learn just how relevant strategic confidence is to you and your career.

Over these pages, you will work with analysis instruments that teach you how to conduct case analyses by applying analysis, interpretation, and evaluation to strategic management frameworks. This expands your critical thinking and evidenced-based decision-making skills.

You are why we wrote this book! We wish you an enriching learning experience.

Sincerely,

Dr. Lori Anderson, Dirk Buengel, and Dr. Joseph J. Simpson