Part IV: Formulate Corporate- and Business-Level Strategy

In Part I, you learned about strategic management and how to conduct a case analysis. You analyzed a company’s overall organizational performance and its external and internal environments in Part II. Then in Part III, you learned how to synthesize the analysis you conducted so far using a SWOT analysis, enabling you to determine a firm’s strategic issue and strategic alternatives. This completed the strategic analysis focus of the AFI framework.

We begin our exploration of strategy formulation in Part IV by considering corporate-level strategy and business-level strategy. Then in Part V, you learn four strategies that are embedded in business-level strategy: innovation strategy, sustainability and ethics strategy, technology strategy, and multinational strategy.